Digital Communications · Campaign Strategy · Employee Engagement
I'm Lily Biros, a driven professional with experience in internal communications, digital marketing, Adobe Creative Suite, project marketing, campaign curation and employee engagement in an international decentralized organization.
Launched an internal and external employee engagement campaign elevating ABB's stories, culture and people through firsthand accounts of why they chose to join.
View on LinkedIn ↗ Employee engagementExecuted an employee engagement campaign spotlighting ABB's long tenured employees, showcasing retention and the reasons they have built their careers with ABB.
View on LinkedIn ↗Lead employee engagement and internal communications for ABB Energy Industries, including the Why I Joined and Why I Stayed campaigns, Viva Engage video series and People Strategy communications for global HR leadership.
Developed the Employee Value Proposition package, including an Inside+ microsite, branded assets and recruitment materials.
Partnered with product managers and R&D on requirements research, benchmarks and Gate 2 business cases, and wrote success stories and guides for 800xA Simulator, AWIN Gateway and Hardware as a Service.
Built global campaigns for ABB Ability™ Genix and CEMS Emission Monitoring, optimized web content for SEO and UX, and managed conference marketing for CERAWeek and ARC Industry Forum.
Shaped a new aviation market segment strategy, authored whitepapers and executive briefs, supported data center marketing for 7x24 Exchange and produced a multipart aviation video campaign.
Established a GDPR compliant media bank with 2,000+ assets, built employee databases used by 25,000+ people and designed a Loom tutorial program for global product managers.
Produced the global Channel Partner Conference flagship video with 15+ partner CEOs, reaching 1,000+ partners.
Supported global marketing communications through project coordination and web content writing.
Vice President of the Asian American/Pacific Islander Student Union and Vice President of Her Campus Media, after serving as its Social Media Branding Manager.
I have five years of professional experience in the energy sector and I'm focused on precision, execution and adaptation to any project, deadline and initiative. I'm creatively motivated, team focused and individually committed to personal growth and development.
I graduated from Ohio University with a bachelor's degree in Journalism Strategic Communication. Outside of work, I self host a home lab with agentic coding for personal projects, and I'm a social media manager for multiple channels across multiple platforms. See what I make for fun.
